Likewise Flooring
Likewise Floors was established in January 2019 following the consolidation of South Africa’s core flooring distributors, Fotakis Bro’s Johannesburg, MF Wholesalers, and Selborne Flooring. As a result, we have more than 70 years of market expertise.
Likewise Flooring is more than a distributor. We are a supply partner for flooring professionals, connecting retailers, installers and contractors with premium international brands and dependable distribution.
With more than 70 years of combined industry experience, our teams understand what it takes to keep flooring projects moving—from product selection and technical support through to reliable supply.
We do not supply directly to the public but we will connect you with a flooring professional in your area.
Our reputation is built on partnering with internationally respected flooring manufacturers renowned for quality, innovation and design.
By carefully selecting premium brands, we ensure retailers, installers and specifiers have access to products that consistently exceed customer expectations.
Explore some of our most popular flooring collections, chosen for their outstanding design, durability and performance.
Whether your project calls for authentic timber finishes, waterproof vinyl flooring or luxurious carpet solutions, our featured collections represent the very best of our product offering.
Choosing a flooring supplier is about more than product availability. It’s about working with a team that understands your business and consistently delivers quality, reliability and expert support.
With more than 70 years of combined industry experience, Likewise Flooring has become a trusted partner to retailers, installers and contractors across Southern Africa.
Access globally recognised manufacturers trusted for quality and innovation.
Reliable product availability throughout South Africa, Namibia and Botswana.
Expert guidance to help you specify the right flooring for every project.
Supporting retailers, installers and contractors with dependable service and long-term partnerships.
Different spaces demand different flooring solutions. Explore our product ranges by application to find flooring suited to the environment, performance requirements and design goals of your project.
Flooring designed for the demands of everyday living.
Durable solutions for spaces with demanding traffic and performance requirements.
Practical, professional flooring for modern working environments.
Flooring that combines durability with a strong visual impression.
Comfortable, durable finishes for hotels, restaurants and guest environments.
Flooring solutions designed for areas where moisture resistance matters.
See how the right flooring can influence the look, feel and performance of a space.
Explore flooring inspiration, current design trends, completed projects and practical advice from the Likewise Flooring team.
Looking for Likewise Flooring for your next project?
Our authorised retailer network can help you find the right product, get expert advice and arrange your flooring requirements.
Interested in partnering with Likewise Flooring?
Access premium international brands, reliable distribution and dedicated support for your flooring business.
We continue to grow our product offering by sourcing the best
international brands such as Classen, Beauflor, Greentouch, Vanhoutte and Quick-Step Laminates.
This international exposure enables us to provide our customers with a diverse range of vinyl floors, laminates, luxury vinyl tiles, cushion vinyls, and rugs, along with the innovative Rigid Board SPC, all in line with international market trends.
The right flooring depends on the requirements of the space. Vinyl flooring is a popular option for kitchens because of its durability, easy maintenance and moisture-resistant properties.
Water resistance varies between products, so it is important to check the technical specifications of the flooring you are considering. Our product pages provide detailed product information.
Consider factors such as the room, expected traffic, moisture exposure, maintenance requirements and desired appearance. Our Flooring Finder can help you narrow down suitable options.
