LEARN ABOUT US
Likewise Flooring connects flooring professionals with leading international flooring brands, reliable distribution and the industry expertise needed to deliver quality projects.
Likewise Flooring was established in January 2019 following the consolidation of three established South African flooring distributors: Fotakis Bro’s Johannesburg, MF Wholesalers and Selborne Flooring. Together, this heritage gives Likewise more than 70 years of combined flooring industry experience.
Today, Likewise Flooring is a specialist distributor of premium international flooring brands, supplying exclusively to professional flooring companies and retailers. Our portfolio spans laminate flooring, luxury vinyl, SPC rigid board, cushion vinyl, carpet and artificial grass, giving flooring professionals access to a carefully selected range of products for residential and commercial applications.
We combine international product expertise with local knowledge, reliable distribution and long-term relationships with the businesses that specify, sell and install flooring.
Likewise Flooring is not a direct-to-consumer retailer. We are a professional flooring supply partner, supporting the businesses behind great flooring projects.
We work with flooring retailers, installers and professional flooring companies to provide access to globally recognised brands, dependable product supply and technical expertise.
Our role is to make it easier for flooring professionals to source products they can confidently recommend and install.
Access leading international flooring manufacturers and carefully selected product ranges.
Strong distribution and stockholding help keep projects moving.
More than 70 years of combined experience informs the products and support we provide.
We work alongside our customers to build lasting, mutually beneficial relationships.
We source flooring from leading global manufacturers, with a particular focus on premium European laminates. Every product is selected for quality, performance and design relevance.
Our ranges are curated to balance quality and affordability, helping our partners offer products that deliver strong performance without compromising on standards.
From water-resistant laminate flooring to rigid-core technology, we bring new products and international flooring innovation to the Southern African market.
Our teams combine product expertise, efficient logistics and strong stockholding to provide a dependable experience from order through to delivery.
Flooring trends don’t exist in isolation. Design preferences, materials and installation technologies continue to evolve across international markets.
Likewise Flooring works closely with leading manufacturers to bring relevant global flooring trends and innovations to the Southern African market, helping local retailers and installers stay ahead of changing customer expectations.
From contemporary laminate designs to water-resistant and rigid-core flooring technologies, we look for products that combine international innovation with practical local requirements.
Likewise Flooring works with businesses across the flooring industry, including:
Access premium international flooring brands and product ranges for your customers.
Source products backed by technical information and dependable supply.
Find flooring solutions suited to residential, commercial and specialist projects.
Build your offering with a trusted distribution partner and established global brands.
Likewise Flooring supplies through an established network of authorised business partners across South Africa and neighbouring markets.
Whether you’re looking for flooring for your home, business or next project, our partner network can connect you with flooring professionals who can assist with product selection and installation.
