Flooring Without Compromise
Likewise Floors is South Africa’s leading distributor of premium international flooring brands. Formed in 2019 through the merger of Fotakis Bro’s Johannesburg, MF Wholesalers, and Selborne Flooring, our business is built on over 70 years of combined industry experience and a shared commitment to quality, innovation, and customer success.
We supply exclusively to professional flooring companies and retailers, offering a curated portfolio that includes world-class brands like Classen, Quick-Step, Beauflor, Greentouch, Associated Weavers, Lano, and Likelawn artificial grass. Our range spans laminates, LVT, SPC rigid board, cushion vinyl, and carpet — all selected for superior performance, design, and value.
With branches in Johannesburg, Durban, Pretoria, and Cape Town, we serve key regions across South Africa and neighbouring countries. Our Gosforth-based distribution centre enables fast, reliable turnaround times and consistent product availability.
At Likewise Floors, we believe in more than just supplying great products — we’re here to build long-term relationships, bring the latest global trends to market, and support your success every step of the way.
At Likewise Floors, our values aren’t just words on a wall – they’re the foundation of everything we do. They guide our decisions, shape our relationships, and reflect our commitment to excellence in flooring distribution across South Africa.
We believe strong partnerships build strong businesses. From retailers and installers to suppliers and staff, we prioritise genuine, long-term relationships rooted in trust, respect, and collaboration.
We uphold the highest standards by sourcing flooring from leading global manufacturers, with a key focus on premium European laminates. Every product we offer is selected for its quality, performance, and design relevance.
Our ranges are carefully curated to deliver both affordability and premium quality. We strive to give our customers the best balance between price and performance, never compromising on standards.
We don’t follow trends — we help set them. From water-resistant laminates to rigid-core technology, we’re proud to bring first-to-market products that reflect the latest in global flooring innovation.
Customer service is at the heart of our operation. With expert teams, efficient logistics, and deep stockholding, we ensure a seamless experience — from order to delivery.
